What is organic marketing?
Organic marketing refers to a marketing strategy which generates traffic to your business naturally, as compared to paid advertising or sponsored posts. Whatever way you choose to market, if it doesn’t involve money directly, it is organic. It can be blog posts, unpaid tweets, guest posts and even emails! This does not mean no money is spent. You still will be investing in your marketing strategy and the software you’d choose, but you will not be paying for boosting the post itself.
Well, what is the point?
Organic marketing brings you customers naturally over time. Instead of advertising directly, you draw your target audience by providing them with the information they have been searching for. If you expect some miracles overnight, though, that doesn’t happen. It can take months or years to get the kind of performance you’ve been needing.
The good thing is, once you have the performance, it’s yours for a long, long time. That’s the thing about organic marketing, it creates permanent traffic pages, blogs, unpaid guest posts and more for your website.
What is SEO?
SEO, or Search Engine Optimization, is a marketing technique used to boost your search ranking on a Search Engine Result Page (SERP). This technique involves optimizing the website, adding keywords in title, tags, content and description, updating a website frequently and optimizing it. This means, if you follow these techniques, your chances of appearing on the first or second position in SERP gets very high!
Different SEO Techniques for optimization:
On-Page Optimization: The first thing to do is to optimize the website for keywords. You can use a keyword throughout your webpage at 2-3% ratio, and also use the keyword in the file name, the title, description and the title of the page.
Off Page Optimization: This optimization can be done by getting backlinks from other relevant websites. For example, you can use one-way backlinks from websites with higher ranking, and just make sure that this link includes the keyword in the anchor text. This increases your chances of higher ranking and brings you quality backlinks.
Black Hat SEO Technique: This technique uses unethical techniques to get higher rankings and offer a bad user experience. They work in the beginning, but websites tend to get banned for using them. It is advisable not to use them.
White Hat SEO Techniques: The opposite of Black Hat SEO technique, this one involves optimizing the websites according to rules like focusing on user experience, increasing the loading speed of websites, making pages more responsive and more. This technique is more time consuming, but better than Black Hat SEO technique.
What is SMM?
Social Media Marketing (SMM) is a technique of generating traffic with help of social media websites. In it, you run ads on social media sites like Instagram, Facebook, Twitter. SMM is also increases your website’s position on search engines.
What SMM really tries to do is improve communication with users, reach more customers and increase brand visibility. Quality content needs to created for SMM, which then users of social network share with their group of friends.
Two ways to do SMM:
1 – Active SMM Promotion
This means adding links which lead from the content on the website towards social networks. Some social networks which can be used for SMM are:
Here, you can launch ad campaigns to reach a wider audience, which improves the traffic towards a website.
2 – Passive SMM Promotion
This is the way of promoting activities on social networks by publishing images, updating statuses, tweets or articles. Users’ reactions can be analyzed to see issues and remove them, to improve the brand experience.
SEO or SMM?
Simply, both! To gain higher rankings in SERP, more traffic and visibility, you will have to use both SEO and SMM. One needs time and effort, the other needs money, but together, they end up helping you the most. Many businesses try these techniques and it boosts their websites to a high degree. For example, Uncle Stu’s Smoke and Vape Shop, located in various locations throughout US, tried SEO and SMM. Now, there is more traffic coming to their site, their sales for e-juices in Algonquin have gone up, and they are doing pretty well.
In short, it all comes down to how efficiently you use these techniques.
Things to keep in mind:
Before you start, you must know how much you are willing to spend. If you are a small business, you probably wouldn’t want to lose your money on a campaign with no results. So, understand the market, think about techniques that would work best for you and then plan a campaign.
Short-term, Long-term Plan
Now you can start with paid ads, testing new features to see and analyze consumer behavior, see their keywords that match with your websites. After paid stuff, it’s time to investing in organic traffic. Organic traffic will rely on keywords, optimization and user behavior, and use the analysis to make your website
You also need to understand the marketing techniques of your competitors, and your best bet is research. Find out what they spend on, the keywords they use, types of techniques they use.
SEO and SMM are a hit and try, you may launch a campaign and it will do well. You may launch another one, and it might fail. You should then remove it, or reshape it to suit your needs. It all just comes down to optimizing your website such that it ranks higher in SERP.